Sanjukta Pookulangara, Ph.D.

Sanjukta Pookulangara, Ph.D.

Graduate Coordinator & Associate Professor

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Selected Research Publications

Shephard, A., Pookulangara, S. Kinley, T., & Josiam, B. (2016). Impact of fashion orientation on Hispanic and non-Hispanic white consumer behavior. Hispanic Journal of Behavioral Sciences. (accepted)

Shephard, A., Pookulangara, S. Kinley, T., & Josiam, B. (2015). Media influence, fashion, and shopping: A gender perspective. Journal of Fashion Marketing Management (accepted). (R)(I)

Josiam, B. M., Spears, D. L., Pookulangara, S. A., Dutta, K., Kinley, T., & Duncan, J. L. (2015). Foreign travel involvement: The impact of Bollywood movies on destination image and tourist consumptive behavior. Journal of Vacation Marketing. (R) (I) (accepted).

Pookulangara, S., Thombre, A., Josiam, B., & Kim, J. (2014). The intent to purchase from 3-D virtual environments: An exploratory study. Journal of Global Fashion Marketing 5(4), 269-282).

Anderson, K. C., Knight, D. K., Pookulangara, S., & Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a Facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773-779.

Josiam, B., M., Spears, D., & Dutta, D, Pookulangara, S., & Kinley, T.L. (2014). “Namastey London”: Bollywood movies and their impact on how Indians perceive European destinations. FIU Hospitality Review, 31(4), 2.

Strubel, J., Pookulangara, S. & Murray, A. (2013). Musical Identity Online: A. International Journal of Costume and Fashion, 13(2), 15-29.

Pookulangara, S., Kinley, T., Josiam, B, & Spears, D. (2013). Hollywood and fashion: Influence on apparel purchase decisions. The International Journal of Sales, Marketing and Retailing, 2(1), 50-63. (R)(I)

Pookulangara, S., & Shephard, A. (2013). Slow Fashion Movement: Will it impact the retail industry – An exploratory study. Journal of Retailing and Consumer Services, 20(2), 200-206. (R)(I)

Pookulangara, S. & Knight, D. (2013). India consumer's mall patronage intention: Impact of Shopping motivations, subjective norms, materialism and self-efficacy. Special Issue: Journal of Global Fashion Marketing, 4(1), 20-32. (R)(I)