Kiseol Yang, Ph.D.

Kiseol Yang, Ph.D.

Associate Professor & Digital Retailing Degree Program Coordinator
940.369.8210

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Selected Research Publications

Yang, K., Li, X., Kim, H., & Kim, Y. (2015). Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation. Journal of Retailing and Consumer Services, 24(3), 1-9.

Lee, H., Kim, H., & Yang, K. (2015). The heuristic-systemic model of sustainability stewardship: Facilitating sustainability value, beliefs, and practices with CSR drives and eco-labels/indices. International Journal of Consumer Studies, 20(March), 249-260.

 Nam, S, Yang, K., & Jin, C. (2015). A meta-analysis of relationship among satisfaction, trust, and loyalty in e-commerce. Journal of the Korea Institute of Information and Communication Engineering, 19(7), 1711-1718

Yang, K. (2015). Mobile on the Horizon: Modeling customer dialogue via the mobile channel. Journal of Retail Analytics, 6(2), 28-31.

Yang, K. (2015). Guest editorial in the special issue of the impact of digital shopping channels. Journal of Research in Interactive Marketing, 9(2).

Lee, H., Kim, H., & Yang, K. (2015). Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption. Fashion and Textiles, 17(2), 1-18.

Yang, K., & Forney, J. C. (2013). The moderating role of consumer technology anxiety in mobile shopping adoption: Differential effects of facilitating conditions and social influences. Journal of Electronic Commerce Research, 14(1), 334 – 347.

Lee, Y., Haley, E., & Yang, K. (2013). The mediating role of attitude toward values advocacy ads in evaluating issue support behavior and purchase intention. International Journal of Advertising, 32(2), 233-253.

Kim, J., Yang, K., & Kim, B. (2013). Online retailer reputation and consumer response: Examining the cross cultural difference. International Journal of Retail and Distribution Management, 41(9), 688 -705.

Kim, H.J., Kim, J. Y., & Yang, K. (2013) Profiling customer engagement with their “Snuggie” experience in social media. Fashion & Textile Research Journal, 15(1), 95-102.

Lee, H., & Yang, K. (2013). Interpersonal service quality, self-service technology (SST) service quality, and retail patronage. Journal of Retailing and Consumer Services, 20(1), 51-57.