Dee Knight, Ph.D.

Dee Knight, Ph.D.

Associate Professor
940.565.3263

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Selected Research Publications

Anderson, K. C., Knight, D. K., Pookulangara, S., & Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a Facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773-779.

Pookulangara, S. & Knight, D. (2013). India consumer's mall patronage intention: Impact of Shopping motivations, subjective norms, materialism and self-efficacy. Special Issue: Journal of Global Fashion Marketing, 4(1), 20-32. (R)(I)