MDSE 2750 - Consumers in a Global Market

MDSE 2750 - Consumers in a Global Market

Cross-cultural comparisons using systems, human needs, and consumer behavior frameworks are integrated with critical, empirical and creative thinking processes to develop a global perspective that is sensitive to diverse consumers’ needs and preferences for products and services in a global market. This class helps students gather the tools necessary for full engagement in the undergraduate experience by having them examine their own value systems and compare and contrast them with other cultures’ in a consumption context. Requires students to think critically, articulate views, cultivate self-awareness, balance and an openness to change, and engage with others in thoughtful and well-crafted communication.

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